The author begins with how people can be dazzled by seeing a magic trick, that if you buy that favourite trick and see how it works, it doesn’t seem so clever or startling anymore.
Once you understand this sentence, you can understand how Trump, Twitter posts, people who spread conspiracy theories successfully, Hitler and most political parties, as well as those you might want to sell something too in a more positive way. This book summarises in a single sentence possibly everything you need to know to persuade someone else to buy, believe or follow something you may want to say or sell. And with these words, we can work miracles.īut first, we must clear away some smoke. In fact, we'll nail it down to a single sentence. We're about to take aim at this confusion, blow away the smoke, and make things as simple as possible. If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. Given this shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other. In fact, if you have yet to develop your persuasion powers to the level you want, it likely has nothing to do with you. It's cutting though the smoke that's the hard part. It is a simple matter when one cuts through all the smoke. It doesn't require confidence, charisma, or a magnetic personality. It doesn't require good looks, a silver tongue, or infallible logic. Given the pace of today's world, it has never been easier to be powerfully persuasive. I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. I have family and friends who say my pursuit borders on obsession. Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. But first, let me tell you why I've gone to this extreme. Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. (8,500 Words) Even the most powerful persuasion strategies are useless if you can't remember them when you need them.
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If you've only read the original free version of The One Sentence Persuasion Course, you haven't read anything yet. This Kindle version contains all the material from the mp3 and is the only place you will find the expanded version in written form. The original material was updated and expanded several years later and re-released as a commercial mp3 product. Note: This is the UPDATED and EXPANDED version of The One Sentence Persuasion Course - NOT the free version that was initially released in 2005.